# Why? What? How? ## Source - [[Guy Kawasaki]] - [[book - Start with why]] ## Keywords (topics and howto) - [[topic - simplification]] a simple concept to apply everywhere - [[topic - negotiation and sales]] by using this method in sales material it makes it all simpler to define - [[topic - leading and managing]] helping explain the strategy - [[topic - communicate effectively]] this method can be used to structure any communication - [[topic - information management]] - [[topic - mentoring, advising and coaching]] - [[how to do better meetings]] - [[how to be a better advisor]] as this is a simple method that bring great power to the client ## Relevant notes - [[zt - tips method]] - [[zt - POMO]] - [[zt - cracker method]] ## Notes [[book - Start with why]] the book from [[Simon Sinek]] explains that people do not buy from companies for **what** they do (the product) or **how** they do things (the process) but for the **why** the company or product stands for. ![[why how what.png]]