# we react more to lose than win #permanentnote ## Source - [[book - Think fast and slow]] ## Keywords (topics and howto) - [[topic - leading and managing]] - [[topic - negotiation and sales]] - [[topic - information management]] - [[how to be a better seller]] - [[how to be a better negotiator]] ## Relevant notes - [[zt - avoiding common biases]] as this is a common bias - [[zt - it is all invented]] ## Notes - We feel the lose of something way more than winning something. - We can forget to celebrate success but will never forget to feel bad for failing at something - The fear of missing out (FOMO) is a use of this psycological bias