# Trade off #permanentnote ## Source - [[book - Essentialism the disciplined pursuit of less]] ## Keywords (topics and howto) - [[topic - simplification]] - [[how to simplify life]] ## Relevant notes ## Notes - When focusing on a single target the consequence is that there are many things that you need to say no to. Those are trade off. - Low costs airlines are all about trade off, focusing on low cost means saying no to anything that could add more cost, even if that would be better for customers. - Essentialist focus on "what do I want to be big on", and to make trade-offs of anything that does not help achieve the goal.