# #permanentnote ## Source ## Keywords (topics and howto) [[topic - leading and managing]] [[topic - mentoring, advising and coaching]] ## Relevant notes - [[zt - the concept of strategy]] as the value of the company is often the end-game of the leaders - [[zt - about competition]] ## Notes - Simply blocking the competition does not add value to the company. Ebay is leader but its value is not changing. - To increase value you need to have deepen the advantage, better locking to entrance and create higher demand - Deepeing the advantage is about making the advantage bigger - Wideding the compettiive advantage is to apply it to other industries/areas. - Creating higher demand is about increasing the perceived value - If you can limit access to your market, you have more value