# Stated preference and revealed preference #permanentnote ## Source - https://stratechery.com/2022/instagram-tiktok-and-the-three-trends/ - Wardley map presentation ## Keywords (topics and howto) - [[topic - mental models]] - [[topic - negotiation and sales]] - [[how to make better decisions]] ## Relevant notes - [[mm - the map is not the territory]] when stated and revealed preferences disagree, choose the revealed one. ## Notes - users stated preference — no News Feed — and their revealed preference ### Story Before releasing the Walkman, Sony asked which color people would prefer, yellow or black? Yellow was the clear winner. Sony then did an event where they asked the question again, and again the answer was Yellow. At the exit of the show, each participant could take a Walkman for free, either yellow or black, and most people took the black one. Yellow was the stated preference, black was the revealed preference.