# people will pay 6pc for more simplicity The simplicity premium #permanentnote ## Source - [[book - Why Simple Wins - Escape the Complexity Trap and Get to Work That Matters]] ## Keywords (topics and howto) - [[topic - simplification]] - [[topic - negotiation and sales]] - [[how to be a better seller]] - [[how to be a better negotiator]] - [[how to be a better communicator]] ## Relevant notes - [[zt - chief simplification officer]] ## Notes People are ready to pay for simplicity. Up to 6%.