--- # Making the novel seem and feel familiar #permanentnote ## Source - [[book - The power of habit]] ## Keywords (topics and howto) - [[topic - negotiation and sales]] - [[how to be a better seller]] ## Relevant notes - [[zt - do your homework]] and learn what 'the usual way is' ## Notes - People want things presented in the "usual" way. To sell a new product make it look like the old product .