# It is not a sell journey but a buy journey #permanentnote ## Source - [[Private/Journal/References/Stephen Old]] ## Keywords (topics and howto) - [[topic - negotiation and sales]] - [[how to be a better seller]] ## Relevant notes - [[zt - be client focus]] - [[zt - add value to that first meeting]] - [[zt - it is all about people - humans]] ## Notes To effectively sale, it is better to think that it is not you on a sales journey, but the customer being on a buy journey. As a sales person, it is about how does what I sell helps this person? If you do not have an answer, there is no buy journey, so not sale to be made.