# Good ideas generate strong emotions ## Source - [[book - How to fail at almost everything and still win big]] ## Keywords (topics and howto) - [[topic - innovation]] - [[how to innovate]] - [[how to select good ideas]] ## Related notes - [[zt - new ideas need protection]] A new idea might generate a strong negative emotion in some people. It is more a sign of potential than a sign of this being a bad idea. - [[zt - better to be loved a lot by a few than liked by everyone]] ## Notes - If an idea is good it will generate emotions in a subset of people.