# Go first #permanentnote ## source - [[book - The Trusted Advisor]] ## keywords: - [[topic - negotiation and sales]] - [[how to have a long-term relationship]] - [[how to build trust]] - [[how to be a better advisor]] ## relevant notes - Going first is a tool [[zt - on being a good advisor]] to - This concept is deeply connected [[zt - it is all about people - humans]] - It is a great way to counter [[zt - inertia - the force that stops great stuff from happening]] ## notes - Never hesitate to be the first building trust, the risk is well worth the acceleration of trust and in my experience bring reciprocity. - This concept applies to romantic, caring and professional relationships - By going first you are taking the risk of trust and showing your sincerity. Remember that the only way an external person will see your sincerity is through your actions