#permanentnote
# Source
- [[book - The Trusted Advisor]]
# Keywords
- [[topic - leading and managing]]
- [[topic - negotiation and sales]]
- [[topic - mentoring, advising and coaching]]
- [[how to build trust]]
- [[how to do better meetings]]
- [[how to be a better advisor]]
- [[how to be a better negotiator]]
# Relevant notes
- preparing shows that you are [[zt - be client focus]] and helps being seen as [[zt - on being a good advisor]]
- when you will [[zt - ask a lot, shut up and listen]] you will ask smarter and more relevant questions
- by preparing you will be able to [[zt - show don't tell]]
- [[zt - powerful meetings]] require preparation
- you will also get [[zt - feedback is always welcome]] on the direction the customer wants to move the conversation and maybe tackle [[zt - all customers want someone that takes away their worries and problems]]
# Notes
- research, research, research to bring to the table of any meeting some good pieces of information. Research the company, the industry, the person, etc. Identify the possible issues, provide solutions.