# Convenience matters more than anything #permanentnote ## Source - https://stratechery.com/2022/instagram-tiktok-and-the-three-trends/ ## Keywords (topics and howto) - [[topic - mental models]] - [[topic - my core beliefs]] - [[topic - negotiation and sales]] - [[topic - simplification]] - [[how to be a better seller]] - [[how to be a better leader]] - [[how to recognise simplicity]] ## Relevant notes ## Notes - People will really value, even small, improvements in their comfort. - While the TV is three steps away from the couch we all use the remote. - If there is one axiom that governs the consumer Internet — consumer anything, really — it is that convenience matters more than anything.