# be client focus
#permanentnote
## Source
- [[book - The Trusted Advisor]]
## Topics
- [[topic - leading and managing]]
- [[topic - negotiation and sales]]
- [[topic - mentoring, advising and coaching]]
## How to
- [[how to build trust]]
- [[how to be a better seller]]
- [[how to do better meetings]]
- [[how to be a better negotiator]]
- [[how to be a better advisor]]
## Relevant notes
- By being 100% client focus you are living that [[zt - care is a core competency of any relationship]]
- focus on what is bothering the customer [[zt - all customers want someone that takes away their worries and problems]]
- Being client focus is a golden rule of [[zt - on being a good advisor]]
- As always it is [[zt - it is all about people - humans]]
## Notes
- Do not get distracted debating in your just focus on the client. We as humans easily understand when someone is paying full attention to us as it is rare.
- The goal is to make the other side feel that they have all our attention and that the external world does not exist.