#permanentnote # Psychographic name of buyers ## Source - [[book - Crossing the chasm]] ## Keywords (topics and howto) - [[topic - mentoring, advising and coaching]] - [[how to act like a ceo]] - [[how to prioritise well]] - [[how to be a better leader]] - [[how to be a better seller]] - [[how to be a better advisor]] ## Related notes - ## Notes - Tech is absorbed in phases (Technology Adoption Life Cycle) ### Innovators (- 3 Standard deviation) - Follow innovation aggressively. But stuff just to try it. ### Early adopters - Innovators, but not technologists. ### Early majority - driven by practicality. ### Late majority - ready when the early majority is comfortable with the product. ### Laggards - do not want the new tech. But only when part of another product. ---