#book #referencenote #source # book - Crossing the chasm # Metadata - Author: [[Geoffrey A. Moore]] - Publication date: 2013 - Date of reading: March 2023 and again in May 2025 - Edition: 3rd - ASIN: - Publisher: Harper Business - Wikipedia: https://en.wikipedia.org/wiki/Crossing_the_Chasm ## Topics and howto - [[topic - mentoring, advising and coaching]] - [[how to act like a ceo]] - [[how to prioritise well]] - [[how to be a better leader]] - [[how to be a better seller]] - [[how to be a better advisor]] # Summary A book that goes through the various stages of a market and how startups need to change their marketing approaches to stay alive and thriving.