[[book - Wardley Maps]] What are you trying to achieve? We get paid on that. Outcome focus. Simon Wardley. Wardley Maps - Simon Wardley (p. 245). Kindle Edition. “However, we will have to be paid to operate the system. We need to determine a measure of value or worth and I’ll get paid on that”. With a worth based approach then I have a strong incentive to: - reduce the operational cost of the project because the cheaper it is then the more profit I make. - provide reliability because if the system went down, I wasn’t making any money. - ensure the system maximises the value metric. In the case of LFP then this metric was “generating leads”. Maps help to identify all the aspects involved in the delivery of 'worth'. Adding the flow of money on the map, you can create a financial model in a short time.